The future of experience is now.
This was a big theme this year at Adobe Summit where ten thousands Marketing Cloud users, analysts, and press congregated to learn and experience.
I’ve been telling my clients for years: it’s all about the experience. Is it easy? Does it resonate? Does it delight both my consumer and my customer?
We heard from Brad Rencher, Adobe GM and EVP Marketing Cloud, about the new Marketing Cloud including the launch of the Adobe Device Coop which allows us to market to people, not devices.
Stars like Walter Levitt, Thomas Middleditch, Donny Osmond… even George Clooney came on stage to entertain and to make us think.
Abby Wombach, world champion soccer player, shared her journey into retirement and how she is inspiring young women everywhere.
From Shantanu Narayen, President and CEO, to its Chief of Everything Awesome David Nuescheler the who’s who of Adobe continuously drove the message of experience in all things business.
I went to Summit to report on digital trends to deliver campaigns that wow beyond 2016. I reported on how analytics is changing the game for everyone, how we can all leverage technology to do something great, to be great.
I left with something much bigger – a greater appreciation for innovation and creativity, a better understanding of emerging technologies, and continued confirmation that I’m on the right path with my drive to bring experience to brand engagement.
Adobe knows how to throw a conference. Instead of recapping all the keynotes you can check them out online and even sign up to view the breakouts online. Take the time, peruse the videos, you won’t be disappointed.