Angele Lafond | Consultant

Industry Analyst, Storyteller, and Chief Creator of Awesome 

I use data, pictures, and words to present a compelling narrative.

My knowledge, expertise, and insights were earned through hard work and dedication in a career that spans several industries.

Brand Narrative

Business Development

Digital Marketing

Full-Stack Development

Lead Generation

Data Analysis

Acquisition & Retention

ImpactXD

2016 – Present

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Shoebox-Be-Gone

2011 – 2017

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Office Administration

2010

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Bookkeeping & Taxes

2005 – 2009

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MBNA Canada

2002 – 2005

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Achievements

Winner - New Business of the Year

Bronze Winner for the 2012 Ottawa Business Achievement Awards – New Business of the Year Category

RBC Women of Influence Awards

Nominated for the 2013, 2014, 2015, 2016, 2017, and 2018 RBC Women of Influence Awards

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Achievements

Winner - Top Female Entrepreneur

Silver Winner for the 2013 Bootstrap Awards Top Female Entrepreneur category

Effective Keynote Speaker

18% of attendees engage on social media. 80% of attendees surveyed post-event claim session was life changing

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Brand Story

– Define your brand –

Brand Story

Your “Why” frames the narrative your consumer connects with.

 

Effective Strategy

– Data analytics inform strategy –

Effective Strategy

Trend insights validate your assumptions. Big data and predictive analysis are critical in aligning your vision with your customer’s expectations.

 

Innovation

– Creativity for impact –

Innovation

Strategic thinking and brand narrative shape powerful creative strategies that deliver maximum impact.

 

Website Development

– Front-end Development, E-Commerce, SEO –

Website Development

Search engines are the GPS that directs consumers. SEO is the 3D model road map that powers the GPS allowing consumers to find you based on search criteria.

 

Big Data

– Data, Analytics, Insights –

Big Data

To be managed it must be measured. To be measured it must be tracked. Tracking the right data is vital to the success of your analytics efforts.

 

Experience Design

– Touchpoints, Engagement, Conversion –

Experience Design

Deliver an experience through engaging activations, targeted content marketing, and a narrative that resonates.

Relevant Skills 

My vast experience has taught me to be flexible and adaptable; I have excellent analytical skills and exceptional attention to detail.  I am a motivated and goal-driven team player.

I have the vision to see the big picture and the expertise to recognize how each piece fits in the narrative.  I have demonstrated success as a resourceful and innovative problem solver.  I am fluently bilingual and communicate effectively in both official languages.

Technical Proficiency

  • Photoshop & Lightroom
  • HTML / CSS
  • PHP, Java Script , SQL
  • WordPress / Shopify / Bootstrap
  • SEO / Analytics
  • UX Design
  • MS Office Suite

Angele Lafond | Consultant