Innovation happens when you choose to break the code to achieve desired results.  We remain stagnate when we limit our experience to the confines of existing technology and platforms.

All it takes is a flicker. Rarely triggered, typically brilliant, a spark of genius is born. My creativity sees no bounds and possibilities are limitless. Join me outside the box – it’s a heck of a lot more fun out here.

Angele Lafond

Angele Lafond


Experience Design | Writer | Public Speaker | Industry Analyst

My expertise is buyer psychology, my passion is speaking, and my magic is creating outstanding experiences.

Dear Holly,

Please consider my application for the position of Senior UX Researcher – Core Product, a referral from Mike Redan.

This package aims to demonstrate my extensive experience in research, UX, service design, system design, and data analysis.  Moreover, I believe I have a unique set of aptitudes which make me the ideal candidate for any research or experience design position.

A case study showcasing my achievements and body of work can be found here.

I am your best candidate for this job, and I endeavor to show you why.


I have empathy and deep understanding of consumer behaviour and buyer psychology.

I think in pictures, not words.  Visual thinking transforms problems and solutions to 3D models I can view and manipulate from various perspectives.

Hyper-focusing allows me to ‘get in my zone’ and complete large tasks quickly and efficiently.

I’m a ‘need to know’ person and uncover everything there is to know when exploring a new subject.  No stone is left unturned, and I’ve become adept at recognizing duplicate sources of information and dubious content.

As an autodidact I easily teach myself new skills, I learn fast, and I learn well.  I quickly gain expert level proficiency when learning new applications and systems.

As a true polymath my expertise spans multiple industries.

To solve problems, I combine knowledge from different areas of expertise to create out-of-the-box solutions.  This unique perspective allows me to see (and consider) secondary effects and present a holistic view of complex concepts.

I am passionate, dedicated, and self-taught. My journey provides a rare blend of insights.


I am proficient with UX research tools – including research software, survey tools, and data analysis platforms – and can identify the best research methods and tools to use based on project objectives and constraints.

I bring with me exceptional UX research and system design abilities as demonstrated in the attached case study.

I have designed systems and tools which are now industry-standard in their respective fields.  My systems have changed lives and directly influenced industry advancements.

I have a deep understanding of the iterative design process and have successfully mentored entrepreneurs in applying design iteration in service and systems design.

Complex systems problems spanning multiple contexts fascinate me and I have a passion for solving them.

I embrace collaborative efforts and welcome perspective from other disciplines.  I have a proven history of seeking input and building strong working relationships with peers and other business areas.  This article is a great example of my collaborative approach to problem-solving.

Scrappiness and critical thinking go hand-in-hand. My motto is ‘there’s always a way’ – the way often requires creatively making use of existing resources.

I look forward to discussing how my unique perspective and experience make me the ideal candidate for the position of Senior UX Researcher – Core Product.  I have a passion for details, I appreciate the big picture, and am confident in my abilities.

I’d love to show you other projects such as the ‘Fake Assistant’ experiment and implementation.  Should you have any questions regarding my application, please reach out.

I am available to meet at your convenience and am best reached by email at


In considering my application for UX Research Lead, please watch the above video and visit my CV. I’ve also included links to my business ventures, my speaking, my blogs, and my portfolios.