Innovation happens when you choose to break the code to achieve desired results.  We remain stagnate when we limit our experience to the confines of existing technology and platforms.

All it takes is a flicker. Rarely triggered, typically brilliant, a spark of genius is born. My creativity sees no bounds and possibilities are limitless. Join me outside the box – it’s a heck of a lot more fun out here.

Angele Lafond

Angele Lafond


Experience Design | Writer | Public Speaker | Industry Analyst

My expertise is buyer psychology, my passion is speaking, and my magic is creating outstanding experiences.

Dear hiring team,

Please consider my application for the position of Interaction Designer.  This package aims to demonstrate my extensive experience in research, UX/UI, service & system design, graphic design, and data analysis.  Moreover, I believe I have a unique set of aptitudes which make me the ideal candidate for any experience design or research position.

I invite you to watch the (video) case study showcasing my achievements and body of work; it is located at the top of this page.  Please download my complete application, which includes samples of the projects mentioned below.

I am your best candidate for this job, and I endeavor to show you why.

Passion Projects

As you will see I am qualified for the UX Researcher – Digital Products as well as the Interaction Designer position.  Though I am interested in both, the level of passion put in Shomi’s hamburger menu (as you describe in your employee manual) resembles how I feel about certain projects I’ve worked on.

The butcher’s website (see ‘Custom Graphics & Interactions’, below) and the chip-covered nuts (see ‘Product Photography & Graphics’, below) were both passion projects.

A Killer Design

The (custom, from scratch) magnetic knife bar and cleavers you ‘pull down’ as you hover over the menu items are my favorite part of this project.  There is passion (and pride) in each element and every line of code on that site.  It is AODA compliant, puts the user first, and is visually beautiful – but those knives never cease to make me smile.  Please ask me about the Nascar reference!

It’s Nuts

I met the company’s art director at a conference and she (clandestinely – it was an allergy conference) gave me a sample of a new product being launched.  They weren’t sure what to call them, or which direction to follow in packaging design as – at the time – you couldn’t find anything similar on the market.  I had a clear vision in my mind as she spoke and asked if I could send her a proof of concept by the end of the week – they would be going to packaging in the following month.

I took the sample to my room, pulled out the glass-top cabinet, opened the balcony door and got to work.  Five minutes later the image I showed them knocked their socks off, so to speak.

They loved my design, but they had advanced the launch date and the product had already gone to packaging.  Ultimately it was decided the change would be too costly.

Every element, font, colour, pattern is purposely chosen and placed – nothing is haphazard.  I’d love to tell you more about it.


I have empathy and deep understanding of consumer behaviour and buyer psychology.  I can interpret user needs and translate them into requirements.

I think in pictures, not words.  Visual thinking transforms problems and solutions to 3D models I can view and manipulate from various perspectives.

Hyper-focusing allows me to ‘get in my zone’ and complete large tasks quickly and efficiently.

I’m a ‘need to know’ person and uncover everything there is to know when exploring a new subject.  No stone is left unturned, and I’ve become adept at recognizing duplicate sources of information and dubious content.

As an autodidact I easily teach myself new skills, I learn fast, and I learn well.  I quickly gain expert level proficiency when learning new applications and systems.

As a true polymath my expertise spans multiple industries.

To solve problems, I combine knowledge from different areas of expertise to create out-of-the-box solutions.  This unique perspective allows me to see (and consider) secondary effects and present a holistic view of complex concepts.

I am passionate, dedicated, and self-taught. My journey provides a rare blend of insights.


I am proficient with Adobe’s Creative Cloud tools and create quality, well-designed graphics.  I work efficiently, using the best tool for the task at hand.

I bring with me exceptional UX research and system design abilities including competitor analysis, conceptual modelling, personas, storyboards, scenarios, and prototypes.

I have demonstrated experience using data analysis to inform design decisions.  I have designed systems and tools which have directly influenced industry advancements and are now industry-standard in their respective fields.

I am a strong advocate for great design and end-user needs.  I am tactful, can take and provide feedback, and work well in a team environment.

Complex systems problems spanning multiple contexts fascinate me and I have a passion for solving them.

I embrace collaborative efforts, welcome perspective from other disciplines, and am comfortable working with experts to uncover and understand technology requirements and capabilities.  I have a proven history of seeking input and building strong working relationships with peers and other business areas.  This article is a great example of my collaborative approach to problem-solving.

I look forward to discussing how my unique perspective and experience make me the ideal candidate for the position of Interaction Designer.  I have a passion for details, I appreciate the big picture, and am confident in my abilities.

I’d love to show you other projects such as the ‘Fake Assistant’ experiment and implementation.  Should you have any questions regarding my application, please reach out.

I am available to meet at your convenience and am best reached by email at


In considering my application for Interaction Designer, please watch the above video and visit my CV. I’ve also included links to my business ventures, my speaking, my blogs, and my portfolios.